MGT 40490: Business Problem Solving (Angst, W)

Coke/Milk

Passport GMID
Demographic, economic and marketing statistics for 200+ countries worldwide. Contains market size data for more than 330 consumer products Search for 'milk' in upper right corner; Drinking Milk Products

ProQuest Statistical Datasets
Select: Food and Agriculture > Food Availability per Capita > Dairy Products> [select the type]. There are a whole variety of milks. Also look at EASI Market Planner> Consumer Expenditures - Food 2009 and from the "Item" box look at "Dairy products ($000). Also look at EASI> Consumer Spending Analytics > Market Summary > Total Market and look at "Average annual expenditures - Food - Food At Home - Dairy Products > Fresh milk, all types.

A new statistical component Easy Analytic Software Inc. provides access to a variety of data at various geographic levels such as National, State, county, tract and zip code. Not ALL data is available at all geography levels. When logged select "Customize Data" to “Create a customized table and chart from Statistical DataSets.” This portion of Lexis Nexis contains a variety of data including from Mediamark

Note:

“Citations” gives the source of the data as well as a citation in APA, MLA or Chicago style.
When you are exporting data to Excel, hold down the “ctrl” key until Excel actually opens.

Mintel Oxygen
Milk - US - April 2010 : "Few other consumer packaged goods products are as popular and versatile as milk. Consumers of all ages drink milk in part because there is a variety for just about everyone, including non-dairy products for those who are lactose intolerant or have milk allergies. Despite its overall popularity, the milk industry faces many of the same issues confronting the rest of the CPG industry in light of the country’s prolonged recession. Some of this is mitigated by the fact that milk is perceived as a necessity, rather than an impulse buy or an occasional treat. Many consumers also perceive milk as a nutritious item, which further helps its image."

Note: you will need to register for this product. Use your ND e-mail address not anything else and create a NEW password -- DO NOT use your NetID password. This password is stored on Mintel's server and you do not wish them to know your local password. In addition, the contract with Mintel prohibits your sharing the report with any 3^rd party. You MAY summarize and footnote, and recreate the charts and tables and footnote.

IBISWorld
31151 - Dairy Product Production in the US - Industry Report

Business and Company Resource Center
I would use the "Advanced Search" and the "Content Area: Rankings" to find Business Rankings for "Dean Foods,' for example (Keyword Search). This will get you several sources of ranking information. You may use other keywords -- such as the name of competitors/companies and get other rankings. 3115 - Dairy Product Manufacturing (Datamonitor reports)

Factiva

Using the search mode, I try and find articles about a concept, brand name, product name, etc. For example “raging cow” was a product name. If possible I try to limit my area to an “industry” e.g.: Dairy Products. Click on the blue up arrow. This places a Dairy Products code (i.e. in = i413) in the search box. Next add a connector "and" and your next search term such as "Raging Cow” Change the "Date" to "all available dates"... browse results. When I review the results I look at them within the "frames" view -- chick on "frames" on the right hand side of the screen. Two columns will open -- the results list in the left frame and the actual article in the right. In the right frame is use the "Keywords in Context" view -- this can be selected from the "View as" pull down. Click on the next title allows you to quickly scan the results.

U.S.D.A. Economic Research Service. Datasets
Gives food availability (per capita) data.

Mergent Horizon
Contains company descriptions, stock price performance, and financial data. Allows users to perform industry comparisons and peer-group analyses, evaluate a company's business based on its products and services, and identify its competitors, major customers, suppliers and partners. Covers all companies actively traded on the NYSE, AMEX and NASDAQ exchanges.