MARK 30500: Advertising and Promotion (Moore)

Company, Brand, and Industry Profiles

Company Profiles

Business Insights: Essentials

GREAT company histories
Analyst reports available from ‘Investment Reports’ link in "Related Content" section
Rankings, products, and associations relevant to company (when available, as not all companies are ranked or appear in ranking lists)
SWOT analysis from GlobalData (not available for all companies)

Factiva

Select 'Companies/Markets' tab from top, then 'Company'
Can quickly scan articles by specific topic about a company
Quick download of ‘Company Report’ in PDF

LexisNexis Academic

‘Company Dossier’ includes brands, competitors, subsidiaries, intellectual property information, and more
Can find some information on private companies as well as international firms
“Analyst Reports” link from 'Financials' section on left side of screen

Value Line Investment Survey and Research Center

One-page reports including stock charts, historical key financial figures, business background, recent developments, and commentaries on 1,500 companies
Focus is financial information, but recent developments can be useful

Mergent Online

Provides information for the largest U.S. companies and over 6,700 non-U.S. corporations in 107 countries
Financial data, annual reports, news, and stock reports are some of the types of information included
On the Basic Search tab, search for a company by name or ticker symbol

Business Source Complete (EBSCO)

Includes SWOT analysis for company (if available)

Market Research Reports

MarketResearch.com Academic

Thousands of full-text market research reports, many with global coverage
Includes reports within categories such as business services, consumer goods, food and beverages, life sciences, demographics, and technology/media
Reports can be as long as 300 pages and require Acrobat Reader to view

Mintel Oxygen

Reports cover US and international (primarily European) marketplaces
Each report combines data & analysis of the competitive landscape, market-share analysis and consumer profiles
Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market
At time of login, you will be asked to read CONDITIONS OF USE - ACADEMIC and click the "I Agree" button," to access the product.
Requires one-time creation of an individual profile. Use your nd.edu e-mail address when creating your profile.

PassPort GMID

Global in scope and provides business-related statistics, market research reports, and more
Coverage includes information on 205 countries, their consumers, and markets, with extended data and analysis for 80 countries
Identify and compare statistics/reports for demographic, business strategy, market, consumer, industry, and company research

Industry Profiles

The following sources contain information about industries. Information available may include such things as background, trends, projections, market share, trade associations, sales figures, etc. The amount of information will vary by industry.

IBISWorld

Wider range of industries covered than Standard & Poor's NetAdvantage
Some of the many sections in a report include:
- Industry Outlook
- Industry Life Cycle
- Products & Markets
- Operating Conditions

Standard & Poor’s NetAdvantage

Contains Standard and Poor's Industry Surveys, a quarterly publication that provides excellent profiles of 55 major U.S. industries and their leading companies
Some of the many sections in a report include:
- Current Environment
- Industry Trends
- Key Industry Ratios and Statistics
From within NetAdvantage, select 'Industries' from the tabs at the top of the screen. From the 'Industry Surveys' pull-down menu, select an industry.
When you are viewing an industry report, look near the top of the screen for 'Archived Surveys.' Looking at these can give you some history about an industry.