Business - Market Research

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Andy Schmidt, Pete Pietraszewski, and Steve Hayes
Office Location: Mahaffey Business Information Center, L001 Mendoza College of Business
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About this Guide

This research guide will help you find market research reports, information about market share, market data and analysis, consumer behavior, product usage data, advertising spending by brand and media, and more.

Market Share

Business Insights: Essentials
Market Share Reporter 2013 - Available via Business Insights: Essentials database. Provides an annual compilation of market share reports from periodical literature and brokerage reports. It provides market share information for companies, products, and services but not for individual brands.

After launching the database, click on Advanced Search. Type in a company name or other information in the main search window.

From the Content Type pull-down menu, select Market Share Reports and click on Search.

BIE

Select from the list of results. The company's market share is listed as a percentage of the total market for the category.

BIE

BIE

Last Update: 29 Aug 15:56 | Tagged with: market research market share consumer behavior data statistics analysis competition