The following resources are good for finding out information about consumer behavior in general. Important tips for success with the databases:
- There is a strong chance that you will not be able to find data about your specific city in the reports. It will not be an optimal use of your time to do a search for the name of the city.
- You will be able to identify general characteristics about various consumer groups. See specific examples below.
[*Note: You will need to create a profile (one-time) to use this database. Use your ND e-mail address. DO NOT use your NetID password]
- One way to navigate the database, besides keyword searching it, is to browse the reports. Look in the Mintel Reports: USA section to see what reports are available. Check out the 'Lifestyles' reports and the 'Retailing and Apparel' reports. Example:
- American Lifestyles 2013 - US - April 2013
- Budget Shopper - US - June 2012
- Provides thousands of full-text market research reports. Target is covered in several reports. Examples:
- The Supercenter Grocery Shopper: U.S. Consumer Patterns at Walmart, Target, Meijer, and Fred Meyer (March 2013)
- Home Organization in the U.S., 2nd Edition (November 2011)
To look at information about urban consumers and shopping in general:
- Start typing the word 'urban' in the search box, upper right corner
- Select 'Urban' and click the magnifying glass
- Filter results on the left (e.g., 'by Geography'-- select US)