MARK 20100: Principles of Marketing

Product Selection

Some places to look for ideas about products and opinions of them:

  • Conduct a Google search.  Some search words and phrases that might help include "innovative products," "top products," "top 100 products," etc.  
  • Conduct a search of blogs by using one of the following blog search engines:
    • Google Blog Search
    • Technorati- Real-time search for user-generated media (including weblogs) by tag or keyword. Also provides popularity indexes.  Technorati was founded to help bloggers succeed by collecting, highlighting, and distributing the global online conversation. Founded as the first blog search engine.
    • BlogPulse
  • Popular Mechanics
  • Epinions.com- According to their website, "Epinions helps people make informed buying decisions. It is a premier consumer reviews platform on the Web and a reliable source for valuable consumer insight, unbiased advice, in-depth product evaluations and personalized recommendations."

     

 

Patents

The following are good places to start for patent information:

Also, take a look at the Guide to Patents created by Carol Brach, Engineering Librarian at the University of Notre Dame.

Last Update: March 21, 2011 11:56 | Tagged with: marketing kennedy